On the premise that form, in the products of millet, Lei has two special design: a millet mobile power, second, millet WiFi amplifier. The reason is simple-the ultimate.
“Together, several batteries, mobile power shape must be the basis of rounded rectangles; millet WiFi amplifier circuit board itself is rectangular, so if you don’t do this, it is not an extreme design. ”
Millet network WiFi amplifier product Director Chen told Lei Feng (search for “Lei feng’s network” public attention).
Market and competitors not so much
As a “fan economy” the best-run companies, millet available questioned and celebrated almost in direct proportion. Therefore, in millet router after shipment, many problems will quickly get feedback, one of the most sensitive is “bad”.
“The signal” is a router, so this made Tang Mu team nervous but followed up, they found:
“Bad signal is mainly local, some nooks and places, with any router that is difficult to solve. And two kinds of traditional practices: increasing the transmitting power of the router; or launch a Repeater. ”
Millet router team chose the second, because the former is restricted by national standards, there is “wall artifact” is unworthy of blindly increasing power will cause harm to the body.
As a product Director, Chen first thing to consider is that the market volume:
“Housing more than two rooms and will this problem, in 400 million households, the proportion is roughly 70%, this is our market capacity. ”
But in the “WiFi amplifier” under the guise of, millet wanted to do, though, is a Repeater, which is actually a very mature industry. In other words, the millet needed was “redefining”:
Competitors have not sold well, this volume does not have a strong relationship with the market, may be the product itself is not doing well;
Places to find and analyze competitors do well, is the premise of millet WiFi amplifiers can be set up;
Obviously, this does not depend on data and intuition can reach, millet’s most valuable decision resource router user millet are accumulated at 4 million. “Millet router users, 5% use the relay mode, usage scenarios for these people to have very high research value. “Chen said.
“The other 89, millet, 39, and Spike”
Chen still has preserved the last year when photos of some of these scenes made a deep impression on him:
“Some user router as a Repeater of millet, not really to solve signal coverage problems, but put router in the balcony, above and below sharing network, shared network fees. ”
In General, China rarely set the balcony wall. Therefore, Chen saw users the power and network cables from the room to the balcony. Neither beautiful nor convenient. This was a special scene, but “the Repeater and insert the wall” this is extended.
“According to the principle repeaters, to achieve the best results must be no obstacles between the signal source. But the wall is fixed, if you want the flexibility to move the Repeater must use socket, this will inconvenience. ” Vera Bradley tech case
Combination of “repeaters on the market are high voltage design”, “mobility” came to the market space. A type of “without high voltage and low power” millet WiFi amplifier is ready.
“USB external power supply, the millet millet of the WiFi amplifier in 10000mah on mobile power, can work continuously for a week intervals, one month is not a problem. ”
Fringe benefits include: “the absence of strong electrical design, this product can do it cheaper, others 89, millet, 39, Spike. “Steven laughed. But that’s only half the problem, want to “move” did a more thorough, network configuration is more difficult than power adapter, which is the most critical user experience.
“In traditional products, set up a network of processes are not very friendly to many users. How to solve this problem? This is our first issue in reverse derivation. ”
According to Chen described, was responsible for the millet of the WiFi amplifier has an intuition – the easiest way to configure the USB is plugged into router and automatically through the configuration. “The thinking is very original, but it was right. “Chen said. But his unexpected is that complex to this feature:
“The amplifier plugs into the USB port on the router, the normal ideas through USB password. But most USB ports do not have the capacity to transmit data, only power. Using more advanced chip cost is bound to rise, consumers may not be able to accept, so we chose the wireless pairing. ”
But for wireless, simple and safe is often not taken into account. After three months of development, development, testing, project managers have questioned: now that is difficult to achieve, in order to stop, not pairing with confirmed the traditional WPS–APP and the routers. In response, Chen chose to stick in the product:
“We tested almost all major routers on the market, as long as the problems in the adaptation process, both ROM and was dropped, reverse derivation where problems and resolved one by one. ”
If not “trick” so boring work is inevitable. Eventually, the “millet WiFi amplifier adapter rate did more than 99%. “While the” plug and play “function, the” we only printed on the bags with a simple description of the, no manual. “Chen was very confident.
The end of
And Tang Mu, Chen millet also worked in Tencent, participation is the TOS (then called Tita). So he knows the difference between software and hardware product manager:
“Hardware than software and be more careful. Not only higher labor costs, hardware or need to mold, circuit board design, proofing and so on. And if the product sells well, you can only hit on their hands, will suffer a great loss. ” Vera Bradley iPhone cases
Therefore, before it has yet to start, “the core requirement of the user” is most critical for him to set up. As for price and features, that are extended: the former “death pull”, while the latter is mainly to do elegant.
If you don’t have phone or millet millet box TV, then you will be hard to enjoy millet routes to the front we said all sorts of experience. Routing is millet millet for Terminal Services, which is like Apple’s AirPort for Mac and iOS devices service, only within this eco-system, in order to enjoy the best experience.
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